Why is print marketing more relevant than ever?

In today’s digital era, people get quickly saturated with e-mail marketing and online advertisements. Many business owners are still having troubles deciding what approach might be the best one for their business. With all the advantages digital technology can provide, one might think that print marketing doesn’t make much sense now.

But anyone who thinks that way is just wrong. Worldwide industry statistics proved that return on investment ratio significantly grows with the help of print marketing. Many business owners are in doubt if print media is the right move for their businesses. What they don’t know is that print material can offer the experience that by any means cannot be replicated online. In case you’re one of those people, read the following lines and you might have a different opinion.


Reading on paper tends to be slower and more focused


People tend to run through online content just to get the key idea, without paying attention to the hidden details. On the other side, consuming information on the paper makes people read slower and more deliberately, which is a good starting point for understanding the deeper message.

Besides, reading online comes with a lot of on-screen components such as notifications, advertisements, or applications, which altogether makes a very distractive environment for focused reading. Print materials come without such distractions and therefore, readers can be more focused on the content.

Readers of printed material tend to remember it better

It makes sense, just think about it. When someone is browsing and has several tabs opened while music plays in the background, it’s hard to be as receptive as with printed material. There is nothing to distract people from reading printed material, so they tend to remember it better, which is super important when you need your message to be heard and well received. Professionals at Printing Perth are very well aware of that, and they know how to help you make your message memorable.


It’s easier to establish a brand


Printed material is an excellent way to make your brand more recognizable. It allows you to bring all the qualities of your brand. It’s known that printed material engages people more than the same material online, which is important is those readers are your potential prospects or customers.

Other platforms work excellent with print material

Combined with several other channels, print can significantly increase return on investment ratio. Television and print advertising combined, produce much bigger results than television and online marketing combined. Print can be considered a cornerstone media that drives amazing results. Another reason why print media is an absolute must is that people recall TV or online advertisements much better when exposed to prints. Printing Melbourne experts know how to make your brand recognizable, and you should not miss the opportunity to expand your business.

With more companies focusing on online marketing, it seems like the old has become new and fresh again. People easily ignore non-relevant news and e-mail advertisements, which is a great chance for you include print into your marketing strategy. Sharing a quality piece of printed material should be on the top of your list of your efforts to break into the market. Keep in mind that less printed material of your competitors means more for you.

Ross Murray

I am based in Paris, France. Contact me for freelance and collaborative opportunities.

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